How Doozy Will Benefit Your Team - A Case Study from Muck Rack
Published: 4th November 2024About Muck Rack
Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.
Team Connection via Doozy
At Muck Rack, we use Doozy to build connections, celebrate milestones, and get to know our distributed team through Slack. Doozy offers us a way to engage in meaningful team bonding while streamlining many of the manual processes we previously relied on.
Before Doozy: “Limited functionality, fragmented workflows”
Before adopting Doozy, we were using another tool for pairing teammates at specific intervals. While it served its purpose initially, it began to feel limited as our needs grew, offering little beyond basic pairings. Additionally, many of our milestone celebrations, polls, and surveys required multiple platforms, making these processes inefficient and time-consuming.
With Doozy: Streamlining team bonding and milestones
By adopting Doozy, we consolidated several tools into one platform. This improved cross-departmental communication, created more seamless workflows for milestone celebrations, and simplified how we run team bonding activities.
Doozy Use Cases at Muck Rack
- Team Socials: We regularly use Doozy for our new hire bonding meetings. It’s a fun and interactive way to break the ice and get everyone comfortable, using the platform’s built-in games and quizzes. One of our favorite events was the Muck Rack Olympics—a company-wide challenge where we used Doozy’s reporting tools to easily track scores and manage teams through the Trivia Challenge. This made the event smoother and more fun for everyone involved.
- Doozy Roulette: We use Doozy Roulette to pair teammates across departments. By prioritizing cross-team pairings, we’ve created valuable connections between colleagues who wouldn’t typically work together. This has fostered stronger relationships and collaboration across the company.
- Weekly Trivia: Doozy’s Trivia feature is one of the most popular features at Muck Rack. We run a dedicated trivia channel on Slack where teammates compete, and we use trivia during special events like Heritage Month and for birthday celebrations. This adds an element of fun and helps keep morale high.
- Custom Quizzes & Icebreakers: We’re currently developing custom quizzes to enhance internal learning. Doozy makes it easy to create quizzes and icebreakers that can be reused, allowing us to continuously engage and connect our teams in creative ways.
Impact & Outcomes
The biggest success story has been our Muck Rack Olympics, which was our most attended and highest-rated event of the year. Over 150 teammates across all departments participated over three weeks, helping to drive engagement and build stronger connections. Doozy’s tools made the event easy to manage and provided a seamless experience for participants.
With Doozy: Continued growth and improvement
Doozy continues to improve its platform based on user feedback, and we appreciate how responsive the team is to our needs. Looking ahead, we’re excited to continue using Doozy to foster stronger connections and enhance our remote team’s culture.
Fast Questions with Muck Rack’s Team
- How has it been working with Doozy’s team?
The customer success team has been fantastic. They regularly check in to share new features, ensuring we’re always up to date and making the most of the platform. - What would your team be like without Doozy?
It would be more difficult to manage our team bonding activities and streamline processes. Doozy brings everything together in one place, making our workflow more efficient and productive. - What advice would you give to other companies considering Doozy?
Give it a try! Doozy is the first platform we’ve used that has truly advanced our remote work culture through Slack, and it keeps getting better.
How would you describe your experience with Doozy in three words?
Efficient, engaging, collaborative
Katie Selman-Green
Katie Selman-Green serves as the Manager of Workplace Culture & Community at Muck Rack and is a Certified Senior Professional in Human Resources. She collaborates with team members to implement innovative strategies that foster connectivity through virtual and in-person events.
